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John Lewis Style Studio

Posted 18th Jul 2019


The Style Studio at John Lewis opens on 25 July 2019

Delivering a new level of personal experience, John Lewis & Partners ​Aberdeen​ will introduce a ​Style Studio where​ 4​ personal stylist Partners will offer customers complimentary appointments and daily fashion talks.

Style Talks

The Style Studio will also introduce daily Style Talks, led by the expert Stylist team; offering advice on the need-to-know topics such as​ ‘finding your perfect foundations - underwear solutions’ ​ to more of-the-moment trend discussions such as ‘​ how to wear this season's key piece, the boiler suit, in five ways’. These Style Talks have already proved popular at John Lewis Oxford Street, White City, and Cheltenham.

Drop-in or Pre-Book

Customers can choose to either drop-in and speak to a Stylist for instant advice or help to find the perfect piece quickly and easily or they can pre-book in for a complimentary appointment at a time that suits. For pre-booked appointments, that are up to two hours, there are five options to choose from including Wardrobe Refresh, Holiday, Workwear, Special Occasion and the Perfect Pair of Jeans. Appointments can be booked by phone or on johnlewis.com, at the experience desk in-store or by visiting the Style Studio. The opening in ​Aberdeen​ is part of a nationwide roll-out of the Style Studio, which will be introduced to 30 John Lewis shops over the next six weeks, following the initial successes of a five-shop trial.

John Lewis stand-alone own brands, John Lewis & Partners, Kin, modern rarity and AND/OR offer a versatile set of collections each season, each with their own individual style. Favourite brands like ​Boden, Hush, Whistles and Mint Velvet ​also sit alongside boutique spaces, fresh with the latest season drops.

On-the-go Style

Following an appointment, stylists can continue to advise customers via a keeping in touch service using a personalised app. If customers opt-in, Stylists can text or email with follow-up advice, alerts for in-store events or updates on when a new collection arrives from their favourite brand.

Jamie Wishart​, Head of Branch John Lewis & Partners Aberdeen, said: ​

“We’re so excited to bring the Style Studio to our customers in ​ Aberdeen, who love fashion and are always looking for new experiences. It’s such a wonderful space and a great hub for all the different Styling activity we offer. Whether customers are in need of a fantastic party dress or the perfect fitting jeans, our expert stylists will use their knowledge to help inspire and guide customers, bringing our own brands and branded collections possibilities to life for everyone.”